Configurable from 1.5 million possibilities

Design your watch to match your Porsche

Elements of the legendary sports car were already available for the wrist, but now the new custom-built timepieces truly revolutionise the luxury watch industry. Using the specially developed watch configurator, the timepiece can be assembled according to your very own liking - from the case and the strap to personal engraving. All built upon the high-performance Porsche Design Chronotimer Series 1 and manufactured in our own watchmaking factory in Switzerland - in line with Porsche production principles and the quality typical of Porsche.

In the U.S. and UK the Porsche Design custom-built timepieces will become available at all participating Porsche dealerships on September 1, 2020.

Go to the Configurator (German Language only)
Porsche Design Custom-Built Timepieces

Inspired by your Porsche Created by You

Everyone's dream of their own Porsche 911 is different. Just like the dream of your own Porsche Design Chronograph. Thanks to a wide variety of configuration options, you can design your own watch perfectly tailored to your liking. All available configuration options are derived from the Porsche 911. The use of the high-tech material titanium is a tribute to the lightweight construction of the legendary sports car, while the colour options available for the timepieces are inspired by its interior and exterior colours, and the rotors are derived from the wheel designs of the 911.

Porsche Design Custom-Built Timepieces

Not just Matching But Tailored

Porsche Design Custom-Built Timepieces

Case and Bezel

The programme is built upon the Chronotimer Series 1. The high-quality case is extremely lightweight, hypoallergenic and highly durable, thanks to the use of the high-tech material titanium. The surface is finished in glass bead blasted titanium or classic black – just like the bezel which can also be configured in the 'tachymeter’ or 'timer’ variants.

Porsche Design Custom Built Timepieces

Dial and Hands

The dial is visually and functionally inspired by the rev counter of the Porsche 911 and, as is customary for Porsche Design, reduced to the essentials: white hands and indices on a matt black background which are optimally readable through 7-layer anti-reflective sapphire crystal.

Porsche Design Custom-Built Timepieces

Strap and Stitching

The titanium bracelet is available with a surface finish in either black or titanium, or as a soft leather strap, with over 14 different colour options to match the colour palette of the 911 interior. With coloured contrasting stitching in over 19 different colour options in genuine Porsche vehicle thread, you can give the strap that final flourish.

Rotor and Movement

A total of six design variants are available for the winding rotor of the mechanical, in-house Porsche Design Chronograph calibre with COSC certification: the characteristic PD icon rotor in classic black or five designs derived from the 911 wheel range. The wheel centre is adorned with the Porsche Crest and 24 different paintwork options from the 911 colour programme are available for the winding rotor.


If desired, the back of the titanium case of the custom-built chronograph can be personalised to your preference with the most modern and precise laser engraving. A maximum of twelve characters provides ample space for a name, license plate number or the vehicle ID number of your sports car.

1.5 Million Possibilities More than ever before

It is one thing to talk about endless possibilities - another to try them out for yourself. Experience the Porsche Design online watch configurator, explore the multitude of combinations, and design your very own timepiece that perfectly suits you (and your sports car dream).

Once the configuration is complete, you will receive a unique code and can place the order for your personal chronograph starting July 1st, 2020 in all participating Porsche dealers in Germany. In the U.S. and UK the programme and English watch configurator will be available on September 1st, 2020. Please check back soon for updates.

Your watch will be handcrafted according to your specifications at the Porsche Design watch manufacturer in Switzerland. Upon delivery - up to 12 weeks after placing the order - your dream of a sports car on your wrist will become a reality.

Go to the Configurator (German language only)

Discover more About Porsche Design Timepieces

Porsche Design Custom Built Timepieces

What we are doing here is, without doubt, a revolution in the luxury watch segment. I don't remember ever seeing anything like
this before.

Roland Heiler

Managing Director Studio F.A. Porsche, Zell am See