The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) has founded a subsidiary in Solothurn (Switzerland) to continue its tradition of offering high-quality timepieces. Porsche Design Timepieces AG, based in the Jurasuedfuß region of Switzerland, will be responsible for developing and producing exclusive Porsche Design timepieces; marketing and sales will be overseen by the Porsche Design Group, which is based in Ludwigsburg, Germany. The first watch series offered solely by Porsche Design has gone on sale in the fourth quarter of 2014.
As has been the case for more than 40 years, Porsche Design timepieces are positioned in an exclusive niche in the luxury watch category. The products are available around the world in the luxury brand's stores and from selected leading retailers. The first watch series offered solely by Porsche Design is reminiscent of the distinctive characteristics of the two most successful models produced by the luxury brand, the Chronograph I and the Titanium Chronograph, which were matt black and made from titanium respectively: The first model in the series – the Porsche Design Timepiece No. 1 – heralds the era of Timepieces made by Porsche Design.