News & Events
As a premium lifestyle brand for exclusive and individual products, Porsche Design showcases its unique creations at various international events.
Strategic Partnership Porsche Design and Puma
65th Macau Grand Prix Porsche Design signs as title sponsor with Craft-Bamboo Racing
Porsche Design as Title Sponsor
Porsche Design has partnered with Hong Kong team Craft-Bamboo Racing for the 2018 FIA GT World Cup. Porsche Design confirms title sponsorship of the #991 Craft-Bamboo Racing Porsche 911 GT3 R at the 65th Macau Grand Prix, held at the world-famous Guia Circuit on the streets of Macau from the 15th to the 18th of November 2018.
A Bold Photography project
To celebrate this partnership, Porsche Design presents “Auto Reflections by Thomas Sandfield”, a bold photography project. The “Auto Reflections” exhibit showcases the special chrome Porsche Design Porsche 911 GT3 R, shot at vibrant and dynamic scenes in the streets of Hong Kong through the lens of award-winning Norwegian photographer Thomas Sandfield.
The dark chrome Porsche Design liveried car will be driven by the exciting young Frenchman, Mathieu Jaminet, official Porsche factory driver. Jaminet has had previous experience with Craft-Bamboo Racing, having raced with the Hong Kong outfit at the Suzuka 10 hour earlier in the year.
MILAN PORSCHE STUDIO OPENING
PORSCHE LIFESTYLE IN THE FASHION METROPOLIS
The new Porsche Studio in the heart of Milan is the first location to present Porsche vehicles together with the entire Porsche Design collection.
TWO BRANDS UNDER ONE ROOF
The new space features showroom vehicles and the innovative Heritage Wall, which offers virtual glimpses into the 70-year history of Porsche automobiles. Visitors may also configure a custom model and book a test drive on request.
DISCOVER PORSCHE DESIGN
Porsche Design presents various categories of high-quality, exclusive products including timepieces, fashion and sports, luggage, eyewear and electronics. We invite you to experience the entire Porsche Design portfolio up close.
24 HEURES DU MANS CONGRATS FROM PORSCHE DESIGN TIMEPIECES
An impressive double victory for the Porsche GT Team at the 24 Heures du Mans! As the official timing partner for the event, Porsche Design Timepieces would like to congratulate the entire motorsports family on this successful race.
THE WATCH AND JEWELLERY SHOW BASELWORLD 2018
Nothing less than a revolution in the history of Porsche Design: the brand’s first ever proprietary movement – the Werk 01.200 with flyback function. Deep mastery of engineering and watchmaking paired with decades-long experience in vehicle manufacturing.
Christmas 2017 Discover the Exceptional
Porsche Design and GQ Italia
Porsche Design and GQ Italia celebrated the beginning of the festive season with a special event in the Porsche Design Store Via della Spiga in Milan. True to the "DISCOVER THE EXCEPTIONAL" theme, they organized an unforgettable evening in an exclusive atmosphere.
The guests were invited to try the full range of functional and timeless design objects in an exclusive format and discover 24 special offers, one for each day until christmas.
Eye catchers of the event were frozen Porsche Design timepieces in special ice sculptures.
LOS ANGELES, PETERSEN MUSEUM THE PORSCHE EFFECT
TIMING PARTNER PORSCHE EUROPEAN OPEN 2017
During the PORSCHE EUROPEAN OPEN ProAm gala dinner on July 26, 2017, Dr. Jan Becker, CEO of Porsche Design, presented six limited-edition timepieces from the exclusive “Chronotimer Series 1 Porsche European Open” edition to top tournament players Jimmy Walker, Charl Schwartzel and Pat Perez as well as the winners of the ProAM golf tournament. We are proud to be the official timing partner of the PORSCHE EUROPEAN OPEN.
METZINGEN POP-UP TRUCK
From June 9 to July 8, 2017, visitors to the outlet city of Metzingen, Germany, had the opportunity to experience exclusive Porsche Design products in a unique atmosphere.
The driving principle behind the innovative campaign: to showcase high-quality accessories for fashion-conscious men and women – from elegant leather bags and premium sunglasses to the Porsche Design Driver’s Collection.
SHOPPING AS LIFESTYLE
As the event drew to a close, visitors could enjoy an aperitivo in a relaxed, casual atmosphere in the spacious Sky Lounge.
Milan ICONIC PIECES DESIGN NIGHT
Grand Opening Miami This Girl is on Fire
On Saturday, March 18th, Porsche Design and Gil Dezer hosted a spectacular party for nearly 1,000 guests, including global press, bloggers, buyers, brokers, local celebrities, and Miami socialites. A special point of the evening included a surprise performance by 15-time, Grammy-Award-Winning superstar, Alicia Keys.
JAKARTA NEW POP-UP STORE
February 7 marked the opening of the Porsche Design pop-up store in Jakarta, where travelers can purchase products such as luggage, eyewear, belts and other accessories.
PORSCHE DESIGN STORE LONDON TIMEPIECES EVENT
At the Timepieces Event in London, Porsche enthusiasts bid welcome to a very special guest: Brian Redman. The racing legend shared fascinating insights into his career and his success as a Formula 1 driver.