Porsche Design follows a clear design philosophy: to optimise function. Uncompromisingly reducing the form down to the bare essentials. Overcoming the familiar, in order to discover the best new solution, time and time again. Only in this way can unique design objects be created, leaving the predictable far behind them, offering maximum performance and becoming lifelong companions. A vision that founder Professor Ferdinand Alexander Porsche already realised when he created the legendary Porsche 911. And a maxim that Porsche Design has been resolutely following since 1972.
This same maxim is also followed by Porsche Design Timepieces. The Timepieces Collection’s unique position is a result of the symbiosis of design and function, as movement and kinematics create an experience that delights the senses. Alongside design expertise and engineering excellence, the intelligent transfer of technology from motorsport is a defining feature of the brand’s watch collection. For example, the black dial face and high-tech materials such as titanium have been lifted straight from the race track. This is how Porsche Design consistently sets new standards for the industry.